Content Management System PrestaShop is a good and worthy choice for projects in the network of small and medium businesses. Software is provided free of charge, but special modules can be purchased separately. An important feature of PrestaShop is that this platform has a small “size” and even with a slow Internet for visitors, your website will work stably. An open source CMS is developed and maintained by Prestashop SA. The system is quite young compared to competitors, appeared in 2008 in Paris and already has more than 2.5 million downloads from the official website. Ready CMS or developed website? What is the best solution for creating a website, more detailed here.
Documentation and big community are provided for working with CMS, where you can always find the necessary support. The online store at PrestaShop will be a successful and free choice for its owner, since in 2011 this CMS was recognized as the best Open-Source CMS. Features of SEO-optimization: the creation of human-readable URLs is available, which simplifies website promotion; CMS allows for each page of categories and products to register the original title and meta tags; text can be placed under the product in a special block with no restrictions on volume; standard redirect is configured automatically. For the CMS user, analytics and reporting on work are provided, the system integrates with Google Analytics, you can get statistics on visits and popular products, there is a link to social networks. Your customers will be able to leave reviews about products, and use the function of related products. On PrestaShop, you can set up a discount system, a coupon system, as well as set delivery options for the buyer, it is possible to export goods.
The platform easily integrates with most payment systems, including WebMoney, LiqPay. CMS has a well-configured system of protection against intruders, which does not allow access to the site for the purpose of hacking.
Configuring and installing
PrestaShop is easy and convenient. The interface for the administrator is intuitive. In addition, it provides a convenient function for the transfer and support of different currencies. With regard to hosting – you need to look in the direction of renting VDS hosting, this recommendation applies to all CMS for online stores and will allow you to achieve the greatest performance. The platform supports RSS so that the customer is always aware of new events in the online store.
The disadvantages of PrestaShop include the presence of many minor bugs and outdated themes and modules. Some users of the system still consider the platform difficult to use due to the lack of knowledge in certain areas of site building.
Modules for PrestaShop are a very important element as only with their help you can make the store fully functional. The site building itself is free, but modules will need to be purchased based on your needs. There are quite many modules that will be useful in a variety of ways. With their help, you can optimize the work of the site, you can develop various marketing strategies and implement them. For example, modules for SEO or other marketing tools are used quite often. Myprestamodules has an excellent range of modules for PrestaShop.
In conclusion, we can say that the platform PrestaShop is quite convenient to use. An additional advantage is that it is completely free. Even despite the fact that to set up the site you will need to attract a developer, you can manage this CMS yourself. But in the absence of modules, it is almost impossible to make a website at PrestaShop profitable. This all leads to the fact that if you are seriously thinking about using this CMS, then you should immediately find a good solution for purchasing modules.